As Creative Director for Weave, I was responsible for the overall visual representation of the brand, as well as forming and championing it's guiding intent: To be percieved as Premium + Approachable. As part of defining the brand, I designed the Weave logo (which represents unity & possibility), collateral, advertisements (digital and print), campaign initiaves for digital marketing, events, photography, video, social media and internal cultural branding, among other things.
CREATIVE DIRECTION + DIGITAL + PRINT + ENVIRONMENTAL GRAPHICS + PHOTO + VIDEO
